Pioneer Square Brands acquired Gumdrop Cases about six years ago as a way to break into the custom-molded cases space. The idea was to be able to sell cut and sew bags and cases through Brenthaven and custom-molded, device specific cases through Gumdrop. The brand is meant to be more playful, colorful, and quippy. I took the logo and built the brand surrounding it. I created the brand guidelines, product catalogs, redesigned the website, created marketing collateral, email campaigns, tradeshow booth designs and assets.
2018 to 2019 Email Stats
The goal for our email marketing initiatives was to increase engagement with our customers through targeted campaigns, list clean up, and nurturing campaigns for our clients who engaged with our emails. Between 2018 and 2019, you will see an increase in all three metrics (Open Rate, Click Rate, and Click-Through Rate).