Pioneer Square Brands acquired Gumdrop Cases about six years ago as a way to break into the custom-molded cases space. The idea was to be able to sell cut and sew bags and cases through Brenthaven and custom-molded, device specific cases through Gumdrop. The brand is meant to be more playful, colorful, and quippy. I took the logo and built the brand surrounding it. I created the brand guidelines, product catalogs, redesigned the website, created marketing collateral, email campaigns, tradeshow booth designs and assets.