Sweet & Sauer Branding

Sweet & Sauer is a fashion blog that was started by my dear friend, Mallory Sauer. The blog went through a few facelifts and after the first version, Mallory asked me to create a logo for her. 

The blog was her passion and became successful as she posted her favorite outfits and fashion finds. She wanted the branding to be simple and classic, with the handwritten flair that has come into vogue.


Initial Concepts